The campaign for the brand new season of Centre du Théâtre d’Aujourd’hui is the work of local agency Gauthier. As with previous years, the series of posters put forth striking and inviting portraits. And there is some Wigrum, used quite boldly. The result is very direct and shouts loud and proud.
Agency
Gauthier
Creative direction
Shawn Bedford & Lisa Tremblay
Artistic direction
Alix Neyvoz
Photography
Christian Blais
A few years ago, the Centre du Théâtre d’Aujourd’hui introduced a new visual identity, designed by Baillat Cardell & Fils, underlining the broadening of its artistic mandate. Alongside a surprising color and striking portraits, Wigrum plays the leading role of this brand. It is plastered virtually everywhere and endlessly rearranged into new and quite distinctive patterns.
Creative direction
Cardell Studios
Design
Gabriel Jasmin & Alix Neyvoz
Portraits
Ulysse del Drago
2016–17 Season
The 2016–17 season posters for the Centre du Théâtre d’Aujourd’hui is how we like them : a collage attitude over gripping portraits and then some bold Wigrum.
Design
Gauthier
Portraits
Ulysse del Drago
End of year design graduates exhibition from the Université du Québec à Montréal. This special edition simultaenously regrouped for the first time every academic program from the school of design. Wigrum Regular is the foundation for this flexible identity, designed to develop on top of an unstable and ever-changing situation caused by a student strike.
Design by graphic design graduates
— Philippe
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