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Hochelaga

Hochelaga

Hochelaga

Hochelaga is a custom font drawn for the exhibition design of ABC:MTL presented at the Canadian Centre for Architecture in 2012–13. The exhibit was an open-source compendium of diverse strategies for understanding the city of Montreal, an urban abecedary with its evolving contents listed on the gallery walls. As the exhibition progressed, passed events were struck out with white stripes whose slight transparency betrayed the underlying messages. In the 1970s, a similar strategy was used on Montreal street signs in an effort to de-anglicize them by whiting out offending words like “Street,” “West,” “East,” etc. The vernacular shapes of Hochelaga refer directly to these old street signs, still standing in some neighbourhoods of the city.

Client
Canadian Centre for Architecture
Concept & documentation
Mathieu Dionne
Design
Feed & Étienne Aubert Bonn
Development
Coppers & Brasses