Last month, Montreal hosted the 61st annual ATypI conference under the theme Atypique (french for atypical). The graphic identity was designed by montrealer Julien Hébert who made an impressive and very apropos use of a wide array of typefaces plus a bunch of bespoke lettering of his own.
Guillon is used as the principal typeface which runs through every application and unifies this delicious typographic extravaganza.
This recent advertising campaign is a collaboration with music label Bonsound and Dead Obies to promote the last stop of their tour in september. Based in Montreal, Frenglish speaking rap band Dead Obies decided to plaster parts of their songs explicitly referencing some neighborhoods and streets at these precise locations.
Formerly used on Montreal streets signs and historically tied to the tensions between French and English in the city, our typeface Hochelaga was an obvious choice to typeset and integrate these quotes back into the streets.
For this year’s series of concerts, the Laval Symphonic Orchestra identity boldly plays with typographic and contemporary visuals composed in More Gothic and Guillon. On the menu: movement, strength and intensity. Now let the fat lady sing!