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Dead Obies Ad Campaign

This recent advertising campaign is a collaboration with music label Bonsound and Dead Obies to promote the last stop of their tour in september. Based in Montreal, Frenglish speaking rap band Dead Obies decided to plaster parts of their songs explicitly referencing some neighborhoods and streets at these precise locations.

Formerly used on Montreal streets signs and historically tied to the tensions between French and English in the city, our typeface Hochelaga was an obvious choice to typeset and integrate these quotes back into the streets.

Concept
Dead Obies & Bonsound
Graphic Design
Feed

Laval Symphonic Orchestra 2017–18 Season

For this year’s series of concerts, the Laval Symphonic Orchestra identity boldly plays with typographic and contemporary visuals composed in More Gothic and Guillon. On the menu: movement, strength and intensity. Now let the fat lady sing!

Graphic Design
Studio Feed

Plume

San Francisco-based branding agency Character designed a sleek new image for Plume, a company offering WiFi pods that gives superior coverage and flexibility to your home wireless connection. Making use of warm, neutral colors, soft tactile materials and Wigrum as its typeface, Plume looks uncomplicated, elegant and familiar.

Agency
Character
Lead Designer
Michael Mason