Dead Obies Ad Campaign
This recent advertising campaign is a collaboration with music label Bonsound and Dead Obies to promote the last stop of their tour in september. Based in Montreal, Frenglish speaking rap band Dead Obies decided to plaster parts of their songs explicitly referencing some neighborhoods and streets at these precise locations.
Formerly used on Montreal streets signs and historically tied to the tensions between French and English in the city, our typeface Hochelaga was an obvious choice to typeset and integrate these quotes back into the streets.
Dead Obies & Bonsound